About-
I'm a Dutch art director who loves design that helps a good idea become great. I’ve been lucky enough to work with a wide range of clients and a bunch of very talented people.
Since I was a kid, I always felt the need to express myself creatively and I like to think I have a curious mind. For this reason, I was drawn to advertising, simply wanting to know how it was done. I got my foot in the door in 2014 as a designer, and got promoted to art director in 2016. Since then, I formed a team together with a copywriter, and for the past eight years, developed many campaigns – big and small – for a wide range of clients.
During this time, I’ve developed into a critical thinker with a keen eye for design. I’ve gained experience in concept development and had the chance to work together with – and learn from –many different sets of disciplines within the creative industry. As an art director, I believe that design has the power to transform a good idea into a great idea. This is the way I like to approach my work and challenge myself with every new project.
Awards & Nominations
2023 / Epica - Nominated / Corporate Image / Alliander / "Impossible without you"
2022 / Esprix - Bronze / Consumer Services / SNS / "Monniemaster"
2022 / Esprix - Bronze / Sales & Promotion / SNS / "Monniemaster"
2021 / SAN - Nominated / SNS / "Monniemaster"
2021 / ADCN - Bronze Lamp / Film & Video / Chicken Tonight / "A jar of nostalgia"
2020 / Cross Media Case of the Year - Silver / Milka / "Taste of Holland"
2018 / Esprix - Bronze / Ben® / "Ananas"
2017 / Effie - Bronze / Ben® / "Ananas"
2016 / ADCN Talent Lamp / WDCD Refugee Challenge