A story about pineapples 🍍

Telephone company Ben® believes that our relationships with our loved ones is more important than the one with our smartphone. And in our phone-dependent society, behaviour that could be considered strange, has become progressively normal. So to show how weird this ‘new normal’  actually is, we made something normal weird again. If you know what I mean.

Role: Concept & Art Direction

Agency: Etcetera